Customer feedback is vital for the continued growth of a carpet cleaning business apart from the visibility on Top 10 searches of Google, Bing etc. When you are in the carpet cleaning business all that matters for success is having a satisfied customer base that is happy with your services and are more than willing to share their pleasant experience with other potential customers. Likewise, in case there happens to be any dissatisfied customer you would want their problems to be addressed promptly so that there is no negative impact on your business image. A lot of local directories support customer reviews. One of the most popular local directories for carpet cleaners is Yelp.
With a listing on Yelp it becomes much easier for you to engage with your existing customers. You get to know how your customers perceive the quality of your services and what your shortcomings are that you need to work on.
Yelp not only helps you get valuable customer feedback but also makes sure that there is no undue bias or influence on the customer. A Yelp listing is now a vital aspect of a business marketing strategy.
With a listing on Yelp, you can expect following important benefits:
1) Receive customer reviews about your business. These reviews help you understand how customers perceive the quality of your service compared to your competitors.
2) Most potential customers check for Yelp reviews before calling your business for a carpet cleaning job. Thus, in true sense Yelp is a great marketing tool for your cleaning business.
3) If you have a powerful and optimized Yelp listing, there is a high possibility that your Yelp listing can show in Google top 10 results with the review stars. All you need to do is keep your profile updated and encourage your customers to post reviews on Yelp.
4) A customer who is dissatisfied can post his complaint. This gives you a chance to win back an unhappy customer by addressing his complaint and trying to resolve the issues.
Customers Trust Reviews and Ratings Posted on Yelp
Yelp is rated highly for the reliability it offers. Yelp makes sure that the reviews and ratings posted on its site are genuine and posted by real customers and not agents of the business. Yelp deploys complex algorithm that helps it detect fake reviews which are either posted by the business itself or fake customers.
Yelp not only filters fake reviews from its site but goes a step forward by penalizing businesses that resort to such practices.
Customers pose deep faith in reviews posted on Yelp and make their buying decisions accordingly. So if you are into carpet cleaning business and want to ensure that you are able to leverage your satisfied customer base to expand your customer base a Yelp listing is unavoidable.